Amazon recently announced the launch of the Buy with Prime app for Shopify, a new app integration that makes it easy for merchants to offer Buy with Prime on their Shopify stores. Buy with Prime is an Amazon DTC offering that helps merchants grow their ecommerce businesses on their own websites by leveraging Amazon's fulfillment network, wallet, and the trusted experience of Prime.

“We’ve been thrilled with the feedback merchants have shared about Buy with Prime, including the increased shopper conversion and new shopper acquisition,” said Peter Larsen, Amazon vice president of Buy with Prime. “The build of this app was a collaboration with Shopify, and we’re excited to help merchants not only grow their businesses, but also save time and resources—all while giving Prime members even more places to enjoy their shopping benefits.”

The Buy with Prime app for Shopify is natively integrated into Shopify's Checkout and admin, which makes it easy for merchants to manage their Buy with Prime orders and promotions. Merchants can also use the app to select items from their Amazon inventory to be part of their Buy with Prime product catalog on Shopify.

“Our merchants care deeply about choice, and this new app will give them a new way to meet their customers where they are,” said Daniel Debow, Shopify vice president of product partnerships. “More choice means more ways for our merchants to succeed, and that’s why we’re excited to collaborate with Amazon on the Buy with Prime app for Shopify.”

The app is currently available to select Shopify merchants by invitation only, but it will be available to all U.S.-based Shopify merchants who are already using or want to use Amazon's fulfillment network by the end of September 2023.

Why should you use the Buy with Prime app for Shopify?

There are many reasons why you should consider using the Buy with Prime app for Shopify, including:

• Increased shopper conversion - Buy with Prime has been shown to increase shopper conversion by 25% on average. This is because Prime members are already familiar with the benefits of Prime, such as fast, free delivery and easy returns. When they see the Buy with Prime button on your Shopify store, they are more likely to complete their purchase.
• Simplified management - The Buy with Prime app for Shopify makes it easy to manage your Buy with Prime orders and promotions. You can view all of your Buy with Prime orders in one place, and you can easily create and manage promotions.
• More choice for your customers - The Buy with Prime app for Shopify gives your customers more choice. They can now choose to buy your products with the convenience and benefits of Prime, even if they are not shopping on Amazon.

How to get started with Shopify and Buy with Prime

To get started with the Buy with Prime app for Shopify, you first need to create a Shopify account. Once you have created an account, you can install the Buy with Prime app from the Shopify app store. After you have installed the app, you need to select the items from your Amazon inventory that you want to be part of your Buy with Prime product catalog. The Buy with Prime button will then automatically appear on the product's detail page on your Shopify store.

The Buy with Prime app for Shopify is a great way to grow your ecommerce business. If you are a Shopify merchant, I encourage you to try the app and see how it can help you increase shopper conversion and simplify management of your Buy with Prime orders and promotions.

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