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The automation platform for payments.

What is Primer?
Primer is the world's first automation platform for payments.

  • With a completely unified checkout and payments integration, Primer lets you truly consolidate your payments stack, plus add APIs and tools from across the web to build dynamic end-to-end payment flows for the first time.
    Complete end-to-end payment flows for the first time
  • A beautiful drag and drop interface with comprehensive conditions and routing on a per payment method basis.
    The best checkout for your customers, wherever they are
  • A super-customizable, dynamic, PCI 1 compliant checkout for web and mobile. All configured via Dashboard and powered by Workflows.
    Full visibility of your entire payments stack
  • Primer is not a black box - consolidated reporting and actionable insights across your processors, payment methods and other payment services.