Primer and Kipp, two leading payment technology companies, have announced a partnership that will make it easier for merchants to improve their payment authorization rates.

Kipp is a platform that connects card-issuing banks and merchants with the goal of approving more legitimate transactions. Kipp's platform uses data sharing to help merchants and issuing banks identify and approve transactions that would otherwise be declined.

“Kipp is all about collaboration, leveraging data sharing to authorize more legitimate transactions. Through our partnership with Primer, merchants and issuers can benefit from higher approval rates and consumers can enjoy a positive, frictionless experience,“ said Chanan Lavi, Kipp CEO, and Co-Founder.

Primer's orchestration platform helps merchants streamline their payment processing and reduce fraud. It allows merchants to unify and automate their entire payment and commerce stack and build sophisticated, end-to-end flows with a checkout developers love.

Primer's platform is used by some of the world's leading payment providers, including Klarna, GoCardless, and Afterpay. The platform is designed to help merchants of all sizes simplify their payment processing, reduce fraud, and improve customer experience.

“We are excited to partner with Kipp to enable merchants to access powerful transaction approval capabilities,” said Kevin Lee, Head of Partnerships at Primer. "This collaboration empowers merchants to streamline and improve payment authorization rates, a win-win for everyone."

Here are some of the benefits of using Primer:

• Simplicity - Primer's platform is designed to be easy to use, even for merchants with no technical background.
• Power - Primer's platform offers a wide range of features and integrations, allowing merchants to build sophisticated payment flows.
• Security - Primer's platform is designed to be secure, with features like fraud prevention and PCI compliance.
• Scalability - Primer's platform is scalable, so merchants can grow their business without having to change their payment processing solution.

The partnership between Kipp and Primer will allow merchants to access Kipp's platform through Primer with just a few clicks. This will make it easy for merchants to improve their payment authorization rates without having to integrate with two separate platforms.

Merchants who use the Kipp and Primer partnership can benefit from:

• Higher authorization rates - Kipp's platform can help merchants approve more legitimate transactions, which can lead to increased revenue.
• Reduced chargebacks - Kipp's platform can help merchants identify and approve transactions that are at a lower risk of fraud, which can lead to reduced chargebacks.
• Improved customer satisfaction - When transactions are approved more quickly and easily, customers are more likely to be satisfied with their shopping experience.
• Boosted efficiency - The Kipp and Primer partnership can help merchants streamline their payment processing, which can save time and money.

If you are a merchant who is looking to improve your payment authorization rates, the Kipp and Primer partnership is a great option. The partnership is easy to use and can help you achieve your business goals.

About Growpay

Growpay is an online marketplace, helping simplify payment discovery for businesses worldwide. For more information, visit www.growpay.co.