What it is
Mobile-first payment repositories that enable consumers to execute transactions online and in-store using pre-stored, verified credentials on their smartphone or wearable.
How it works
Digital wallets act as a secure intermediary between the customer and the merchant. In e-commerce, they eliminate the need for address and card entry, while in-store, they utilize contactless technology for instant authorization.
The Benefits
- Drastic Fall in Abandonment: Removes nearly all friction in mobile e-commerce checkouts.
- Trust & Credibility: Leveraging established wallet providers builds instant trust with new customers.
Best used for
Direct-to-consumer (DTC) brands and high-volume e-commerce retailers seeking to maximize mobile conversion rates.