Omnichannel businesses are constantly looking for ways to improve their marketing initiatives and provide a better customer experience. One way to do this is by leveraging Adyen's payments data capabilities via Data Connect for Marketing.
Data Connect for Marketing is a new product from Adyen that enables businesses to do just that. By connecting payments data across channels, businesses can gain a deeper understanding of their customers and create more personalized and relevant experiences.
“Understanding the customer journey has been a major hurdle for omnichannel retail businesses,” says Brian Dammeir, Global Head of Unified Commerce at Adyen. “With Data Connect for Marketing, Adyen is bridging the gap between in-store and online experiences by connecting our wealth of data to single customer profiles. This means we can support businesses to build customer loyalty, and unlock new customization and advertising opportunities through their existing Adyen integration.”
How does it work?
Data Connect for Marketing uses unique profile identifiers to link previously unidentified in-store transactions to shopper profiles. This allows businesses to see a complete picture of their customers' purchase history, regardless of where they shop.
"Harnessing the power of payments data is a game-changer for businesses to create a comprehensive customer 360 view,” said Brian Landsman, Executive Vice President, Global Technology Partners at Salesforce. “Thanks to Data Connect for Marketing, teams can offer exceptional customer experiences using our Salesforce Commerce Cloud applications."
The data can then be used to improve marketing campaigns, personalize product recommendations, and boost customer loyalty. For example, businesses can use the data to target customers with specific offers or discounts, or to send them reminders about abandoned carts.
What are the benefits for businesses?
There are many benefits to using Data Connect for Marketing. Some of the key benefits for businesses include:
- Improved customer understanding - By having a complete view of their customers' purchase history, businesses can gain a better understanding of their needs and preferences. This information can then be used to create more personalized and relevant marketing campaigns.
- Increased customer loyalty - When customers feel like they are being treated as individuals, they are more likely to be loyal to a business. Data Connect for Marketing can help businesses to build stronger relationships with their customers by providing them with personalized experiences.
- Enhanced marketing ROI - By targeting customers with relevant offers and messages, businesses can improve the ROI of their marketing campaigns. Data Connect for Marketing can help businesses to do this by providing them with the data they need to create targeted campaigns.
Who is it for?
Data Connect for Marketing is a valuable tool for any omnichannel business that wants to improve its marketing initiatives and increase customer loyalty. The product is particularly well-suited for businesses that want to:
- Target customers with relevant offers and messages - Data Connect for Marketing can help businesses to identify their most valuable customers and target them with personalized offers and messages.
- Personalize product recommendations - By using data from Data Connect for Marketing, businesses can recommend products that are likely to be of interest to their customers.
- Boost customer loyalty - Data Connect for Marketing can help businesses to build stronger relationships with their customers by providing them with personalized experiences.
How to get started with Adyen's Data Connect for Marketing
To get started with Data Connect for Marketing, businesses need to sign up for an Adyen account and enable the product. Once the product is enabled, businesses can start uploading their payments data.
Data Connect for Marketing is a powerful tool that can help businesses to improve their marketing initiatives and increase customer loyalty. By leveraging payments data, businesses can gain a deeper understanding of their customers and create more personalized and relevant experiences.
If you are an omnichannel business that is looking to improve your marketing ROI, then Data Connect for Marketing is a tool that you should consider.
